Reports & Exports

Two different jobs, two different outputs. A report is for someone who wasn’t in the app — a client, an executive, a board. An export is raw data for someone who wants to work on it in a spreadsheet.

The visibility report

Visibility tab → Export HTML or Export PDF.

The report is a snapshot of the panel you’re currently looking at, rendered as a standalone document: a cover page, then the panel itself with its real charts and tables. It opens with

• the report title and a line describing what was measured,
• the brand, website, industry, region and report date,
• and every section of the panel below it.

Two properties are worth knowing:

• It reuses the real panel, not a separate template. What you see on screen is what lands in the report, including chart styling and colour coding — so there is no second rendering path that can quietly disagree with the app.
• PDF expands everything. Sections that are collapsed on screen are opened for print, because a printed page has no disclosure triangles. Interactive-only affordances — the hover tooltips on metric cards — are removed, since they carry nothing on paper.

The HTML export is a single self-contained file with its styles inlined. It can be emailed, hosted, or opened offline without the app.

Scope

The report follows the scope selector. Export from All for an overall report, or from a single market for a market-specific one. Exporting from a past run produces that run’s report — useful for reproducing a report you sent last quarter.

If the export doesn’t appear

The PDF export opens a print view in a new window. If your browser blocks popups for the site, nothing happens and the app says so — allow popups and try again.

Data exports

Export	Where	Format	Contains
Executed probes	Visibility → Probes	CSV	One row per probe: engine, market, prompt, status, score
Cited sources	Visibility → Sources	Excel	Cited domains and URLs across the target’s runs
Article	Content → an article	Document	The article body for publishing elsewhere

The probe CSV is the honest version of the panel: it includes probes marked not analyzed, so you can see exactly which measurements were excluded from the averages and why the denominators are what they are. See averages & denominators.

Building a client report

1. Run with a stable prompt set A report is a comparison over time. Changing the prompts between runs changes what the trend means, and the reader can't see that from the chart.
2. Check the excluded count If a lot of probes failed analysis, the run is measured on fewer samples. Say so, or re-run.
3. Export from the scope you're reporting on One market per report reads far better than a single global average for a client who sells in one country.
4. Attach the probe CSV The report answers "how are we doing"; the CSV answers every "which answer said that?" question that follows.

History retention

How far back score history and past runs remain available is a plan limit. If you need a permanent record, export it — deleting a target removes its runs, and history can’t be reconstructed from the app afterwards. See Plans & usage.