Plans & Usage
Usage has exactly one unit and one formula. Both are on this page.
The unit
That means “one run” is literally one AI answer, and stays directly comparable to how other tools quote responses or credits per month. Keeping it comparable is a deliberate choice: weighting an expensive engine would protect margin at the cost of making the unit meaningless.
The formula
Region-aware engines run once per market. Region-agnostic engines run once, in the primary market, regardless of how many markets you monitor.
| Engine | Expands by country? | Runs per prompt, per round |
|---|---|---|
| ChatGPT | Yes | 1 × countries |
| Google AI Overview | Yes | 1 × countries |
| Google AI Mode | Yes | 1 × countries |
| Gemini | Yes | 1 × countries |
| Perplexity | Yes | 1 × countries |
| Grok | Yes | 1 × countries |
| DeepSeek | Yes | 1 × countries |
| Claude | No | 1, whatever the country count |
| Doubao | No | 1, whatever the country count |
The first seven browse the live web from an exit point in the target country, so monitoring three markets means running them three times. Claude and Doubao are called through their official APIs, which take no country parameter — running them repeatedly would return the same answer and consume allowance for nothing.
Worked example
10 prompts, ChatGPT + Gemini + Claude, one round:
| Countries | Naive 3 × N | Actual | Difference |
|---|---|---|---|
| 1 | 30 | 10 × (1+1+1) = 30 | — |
| 2 | 60 | 10 × (2+2+1) = 50 | −10 |
| 3 | 90 | 10 × (3+3+1) = 70 | −20 |
Adding a region-agnostic engine gets relatively cheaper the more markets you monitor.
Rounds
A round is one full pass over your selection. For budgeting, a monitoring cadence converts to:
| Cadence | Rounds per month |
|---|---|
| Daily | 30 |
| Every other day | 15 |
| Weekly | 4.33 |
Where the count is shown
The run dialog displays the exact number of probes before you start. That same number drives the progress bar, the probe matrix on the panel, and the deduction from your allowance — one figure, computed once, so the page can’t advertise one thing and charge another.
Retries don’t cost extra. A probe that fails and is retried is still one run; a probe whose analysis fails permanently was still executed, so it is still one run — it is simply excluded from the averages afterwards. See averages & denominators.
Two separate ledgers
Runs and articles are independent monthly allowances. They never convert into each other in either direction: unused runs don’t become articles, and an empty article allowance doesn’t consume runs.
Distribution orders are separate again — they are per-order purchases, not drawn from either allowance.
What plans control
| Limit | What it governs |
|---|---|
| Runs per month | Total probes across all targets |
| Articles per month | Generated articles |
| Brands | How many targets the account may track |
| Regions per brand | How many markets a single brand may be probed across |
| History | How far back score history and past runs stay available |
| Citation depth | How many citation rows are surfaced per probe |
Paid plans don’t cap how many prompts you may store — runs are the only gate. How you spend them is up to you: a small prompt set sampled frequently, or a large one run less often.
Allowances reset at the start of each billing cycle, and the Account → Billing page shows what you’ve used this cycle and when it resets. There is no automatic overage charge: when an allowance is exhausted, runs stop until you upgrade or the cycle resets.
See these numbers for your own brand The free plan probes every engine we support — no card required.
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